Implicit Measures of Attitudes by Wittenbrink, Bernd

Implicit Measures of Attitudes (Hardcover) (ISBN-13: 9781593854027)

Vendor: Bernd Wittenbrink
Product type: Books
Format: Hardcover
$49.00
$49.00
$49.00
Subtotal: $49.00
Implicit Measures of Attitudes by Wittenbrink, Bernd

Implicit Measures of Attitudes

$49.00
Implicit Measures of Attitudes by Wittenbrink, Bernd

Implicit Measures of Attitudes

$49.00
Format: Hardcover
Description
Description
x
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

Author: Bernd Wittenbrink
ISBN-10: 1593854021
ISBN-13: 9781593854027
Publisher: Guilford Publications
Language: English
Published: 01/01/2007
Pages: 294
Format: Hardcover
Weight: 1.25lbs
Size: 9.16h x 6.36w x 1.04d

Review Citation(s):
Reference and Research Bk News 05/01/2007 pg. 139
By Bernd Wittenbrink
By Bernd Wittenbrink
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Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink's work has been published in, among others, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and the Personality and Social Psychology Bulletin. He serves as Associate Editor for the premier journal in the field, the Journal of Personality and Social Psychology.

Norbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.

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