Improving Business Performance Through Innovation in the Digital Economy (Hardcover) (ISBN-13: 9781799810056)

In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

Author: Ionica Oncioiu
ISBN-10: 1799810054
ISBN-13: 9781799810056
Publisher: Business Science Reference
Language: English
Published: 09/06/2019
Pages: 300
Format: Hardcover
Weight: 2.16lbs
Size: 11.00h x 8.50w x 0.69d