Impulse Purchasing by Lalit Mohanty (Paperback) (ISBN-13: 9798874103606)

Impulse Purchasing by Lalit Mohanty

Chapter 1: The Siren's Call
Understanding the Allure of Impulse Purchasing

Chapter 2: The Psychology Behind Impulse Buying
Delving into the Human Mind

Chapter 3: The Impulse Purchase Spectrum
From Minor Splurges to Major Regrets

Chapter 4: The Rise of Impulse Culture
How Society Fuels Impulsive Behavior

Chapter 5: The Retailer's Playground
Strategies to Entice Impulse Purchases

Chapter 6: The Power of Packaging
Unwrapping the Influence of Presentation

Chapter 7: The Digital Temptation
Impulse Buying in the Age of E-Commerce

Chapter 8: The Social Media Spiral
From Scrolling to Checkout in Seconds

Chapter 9: The Role of Discounts and Promotions
How Sales Propel Impulse Purchases

Chapter 10: Impulse Purchasing and Emotions
Emotional Triggers and the Buying Frenzy

Chapter 11: The Aftermath of Impulse Buying
Dealing with Buyer's Remorse

Chapter 12: The Impulse-Resistant Consumer
Strategies for Building Resistance

Chapter 13: The Impulse Purchasing Paradox
Balancing Spontaneity and Fiscal Responsibility

Chapter 14: Personal Finance and Impulse Control
Budgeting in the Face of Temptation

Chapter 15: Cognitive Biases and Impulse Purchasing
How Our Minds Betray Us

Chapter 16: Breaking the Habit Loop
Overcoming the Urge to Splurge

Chapter 17: Impulse Buying in Different Cultures
Cross-Cultural Perspectives

Chapter 18: Peer Pressure and Impulse Purchases
Navigating the Social Influence

Chapter 19: Retail Therapy or Retail Trap?
Understanding the Thin Line

Chapter 20: The Impulse Purchase Diary
A Tool for Self-Reflection

Chapter 21: The Ethical Dimensions of Impulse Selling
Balancing Profit and Responsibility

Chapter 22: Marketing to the Mindful Consumer
Shifting Trends in Consumer Behavior

Chapter 23: The Role of Technology in Impulse Purchasing
From Augmented Reality to Virtual Carts

Chapter 24: Education and Impulse Control
Impulse Management as a Life Skill

Chapter 25: The Future of Impulse Purchasing
Predicting Trends and Adapting Strategies

Author: Lalit Prasad Mohanty
ISBN-13: 9798874103606
Publisher: Independently Published
Language: English
Published: 01/05/2024
Pages: 110
Format: Paperback
Weight: 0.35lbs
Size: 9.00h x 6.00w x 0.23d