In the House of Ideas: Master the Art of Conversation, Influence, and Persuasion (Paperback) (ISBN-13: 9781790355822)

This book contains Bill Gladwell's personal notes on conversation, influence, and persuasion that he uses daily.

This book will help you learn new skills and develop the attitude you must have to utilize these skills.

Throughout this book, Bill refers to "conversational hypnosis". He will explain what conversational hypnosis is in this book. For now, just know that hypnosis is essentially purposeful communication; and conversational hypnosis is simply purposeful communication during any conversation you may have with another individual or even a group.

You will also notice that Bill uses the term "subject" throughout this book. When he uses the term "subject", he is referring to the person or persons with whom you are communicating.

Why would Bill teach conversational hypnosis, and why would you want to learn it?

Bill teaches conversational hypnosis because he does not expect the majority of the people who are reading this book to become hypnotherapists with offices and private clients. Most of you simply want to learn to become more influential, lead people, and get more of what you want.

• If you are an entertainer, you will have more impact.
• If you are a salesperson, you will raise your close ratio.
• If you are a speaker, you will become more inspirational.
• If you are a teacher, you will command more respect from your students.
• If you are a parent, your children will develop a new-found respect for you.

Get the picture? If you are a "whatever", you will get better and more of it.

As you read this book, you will learn what hypnosis really is, and you will discover that you are already hypnotizing others every time you communicate. What Bill is teaching you is to communicate on purpose... with purpose.