In Vino Veritas: A Guide for Hoteliers and Restaurateurs to Sell More Wine (Paperback) (ISBN-13: 9781665569613)

Selling wine is as much art as it is procurement, science, service, marketing, pricing and more recently, technology. While most restaurateurs, sommeliers and hoteliers have a good grasp of beverage strategy, prolific writers for the hotel industry, Adam and Larry Mogelonsky, bring you a handbook on how to take your wine knowledge to the next level. Based on decades of experience consulting with hotels and restaurants around the world as well as from their previous tenure in the advertising industry, the authors bring together insights and psychological principles designed to improve your performance at every step of the sales process. Ideal for budding restaurant managers, F&B directors, sommeliers as well as waitstaff and hospitality students, this book ultimately teaches how wine fits into the dining experience to maximize any outlet's beverage profits.

Author: Adam Mogelonsky, Larry Mogelonsky
ISBN-10: 1665569611
ISBN-13: 9781665569613
Publisher: Authorhouse
Language: English
Published: 09/02/2022
Pages: 214
Format: Paperback
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.49d