India Reloaded: Inside India's Resurgent Consumer Market by Sinha, D.

India Reloaded: Inside India's Resurgent Consumer Market (Hardcover) (ISBN-13: 9781137367099)

Vendor: D. Sinha
Product type: Books
Format: Hardcover
$37.99
$37.99
$37.99
Subtotal: $37.99
India Reloaded: Inside India's Resurgent Consumer Market by Sinha, D.

India Reloaded: Inside India's Resurgent Consumer Market

$37.99
India Reloaded: Inside India's Resurgent Consumer Market by Sinha, D.

India Reloaded: Inside India's Resurgent Consumer Market

$37.99
Format: Hardcover
Description
Description
x
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Author: D. Sinha
ISBN-10: 1137367091
ISBN-13: 9781137367099
Publisher: Palgrave MacMillan
Language: English
Published: 06/26/2015
Pages: 184
Format: Hardcover
Weight: 0.80lbs
Size: 8.60h x 5.40w x 0.80d
By D. Sinha
By D. Sinha
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Dheeraj heads planning for Grey (WPP Group) in India, South & South East Asia. He is the author of Consumer India: Inside the Indian Mind and Wallet - a recommended read at the Wharton School's course on emerging economies. He has spoken at the Harvard Business School, the Asian Marketing Effectiveness Festival, the CII Marketing Conference and the Global Youth Marketing Forum. Dheeraj has won several marketing effectiveness awards - Jay Chiat, AME, APAC Effies and Yahoo Big Idea Chair. He has twice been the winner of Atticus, WPP's award for best published thinking. His strategy experience spans categories and markets in Asia, including Maybank, Sensodyne, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser and Emirates.

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