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Indispensable: How to Become the Company That Your Customers Can't Live Without (Hardcover) (ISBN-13: 9780471703082)
Vendor:
Joe Calloway
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Books
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Description
xA five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
Author: Joe Calloway
ISBN-10: 0471703087
ISBN-13: 9780471703082
Publisher: Wiley
Language: English
Published: 04/29/2005
Pages: 240
Format: Hardcover
Weight: 1.05lbs
Size: 9.10h x 5.90w x 0.90d
Review Citation(s):
Ingram Advance 04/01/2005 pg. 52
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
Author: Joe Calloway
ISBN-10: 0471703087
ISBN-13: 9780471703082
Publisher: Wiley
Language: English
Published: 04/29/2005
Pages: 240
Format: Hardcover
Weight: 1.05lbs
Size: 9.10h x 5.90w x 0.90d
Review Citation(s):
Ingram Advance 04/01/2005 pg. 52
By Joe Calloway
xJOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business--from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and American Express. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. He owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. He is also the author of Becoming a Category of One, from Wiley.
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