Industrial Marketing (Paperback) (ISBN-13: 9783639309584)

Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of "becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.

Author: Palanisamy Arunkumar
ISBN-10: 3639309588
ISBN-13: 9783639309584
Publisher: VDM Verlag
Language: English
Published: 04/27/2011
Pages: 292
Format: Paperback
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.66d