Industrial Marketing Research (RLE Marketing): Management and Technique by Stacey, Nicholas

Industrial Marketing Research (RLE Marketing): Management and Technique (Hardcover) (ISBN-13: 9781138791633)

Vendor: Nicholas Stacey
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Industrial Marketing Research (RLE Marketing): Management and Technique by Stacey, Nicholas

Industrial Marketing Research (RLE Marketing): Management and Technique

$200.00
Industrial Marketing Research (RLE Marketing): Management and Technique by Stacey, Nicholas

Industrial Marketing Research (RLE Marketing): Management and Technique

$200.00
Format: Hardcover
Description
Description
x

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.



Author: Nicholas Stacey,Aubrey Wilson
ISBN-10: 1138791636
ISBN-13: 9781138791633
Publisher: Routledge
Language: English
Published: 09/16/2014
Pages: 290
Format: Hardcover
Weight: 1.55lbs
Size: 9.10h x 6.20w x 1.10d
By Nicholas Stacey
By Nicholas Stacey
x

Multivolume collection by leading authors in the field

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