Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business by Pillot de Chenecey, Sean

Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business (Hardcover) (ISBN-13: 9780749498702)

Vendor: Sean Pillot de Chenecey
Product type: Books
Format: Hardcover
$63.00
$63.00
$63.00
Subtotal: $63.00
Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business by Pillot de Chenecey, Sean

Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

$63.00
Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business by Pillot de Chenecey, Sean

Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

$63.00
Format: Hardcover
Description
Description
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SHORTLISTED: Business Book Awards 2021 - Change & Sustainability

The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.

Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

- Trend research, forecasting and scenario planning
- Classic innovation theory vs current leading-edge thinking
- New consumption patterns and fragmented niches of growth
- Dynamic cross-category innovation from legacy brands and start-ups
- Challenging convention via catalytic leadership and next-generation practises
- How agile organizations leverage cultural and social trends to anticipate change
- Utilizing business innovation to tackle social, cultural and environmental problems

Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

Author: Sean Pillot de Chenecey
ISBN-10: 0749498706
ISBN-13: 9780749498702
Publisher: Kogan Page
Language: English
Published: 02/25/2020
Pages: 288
Format: Hardcover
Weight: 1.07lbs
Size: 8.50h x 5.50w x 0.94d
By Sean Pillot de Chenecey
By Sean Pillot de Chenecey
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Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

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