Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Hardcover) (ISBN-13: 9781605661346)

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Author: Mila Gascó-Hernandez
ISBN-10: 1605661341
ISBN-13: 9781605661346
Publisher: Information Science Reference
Language: English
Published: 02/28/2009
Pages: 438
Format: Hardcover
Weight: 3.35lbs
Size: 11.20h x 8.70w x 1.30d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 148