Information for International Marketing: An Annotated Guide to Sources (Hardcover) (ISBN-13: 9780313254406)

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.

Author: Mary K. Cary,James K. Weekly
ISBN-10: 0313254400
ISBN-13: 9780313254406
Publisher: Greenwood
Language: English
Published: 07/16/1986
Pages: 181
Format: Hardcover
Weight: 1.02lbs
Size: 9.52h x 6.34w x 0.75d