Information Marketing (Hardcover) (ISBN-13: 9780754644132)

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Author: Jennifer Rowley
ISBN-10: 0754644138
ISBN-13: 9780754644132
Publisher: Routledge
Language: English
Published: 06/28/2006
Pages: 244
Format: Hardcover
Weight: 1.15lbs
Size: 9.21h x 6.14w x 0.63d

Review Citation(s):
Reference and Research Bk News 11/01/2006 pg. 125