Information Marketing (Paperback) (ISBN-13: 9781138274334)

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Author: Jennifer Rowley
ISBN-10: 113827433X
ISBN-13: 9781138274334
Publisher: Routledge
Language: English
Published: 09/09/2016
Pages: 244
Format: Paperback
Weight: 0.90lbs
Size: 9.10h x 6.10w x 0.80d