Innovate using Design Thinking: A basic guide to implement Design Thinking (Paperback) (ISBN-13: 9798677203466)

Design Thinking is a concept that has been gaining importance across the globe. The concept has been applied in corporate organizations, institutions, research, and social organizations. This concept has been applied in various areas/ dept. like Strategy, Customer Services, Finance, Human Resources, Marketing & Sales, and Quality for enhancing the competitiveness of any organization. Innovation is an important feature today in all the organizations - be it in the sunrise industry/sun set industry. Innovation runs across all the areas/ departments. Design Thinking is a structured methodology that provides a solution-based approach to solving problems. There are five phases of Design Thinking, viz., empathies phase, define phase, ideate phase, prototype phase, and test phase. Organizations have been using the different phases as per their requirements, be it red ocean strategy or blue ocean strategy. This book deals with the basics of Design Thinking as a concept and the implementation of innovation also. The main discussion is how innovation can be implemented by using Design ThinkingNowadays the concept of Design Thinking is widely discussed and taught by many experts. This book deals with how Design thinking empowers the customer and that results in innovation and the excellent feeling expressed by the user. The core point that is emphasized here in this book is that Design Thinking is the concept that demands the leadership to think from the customer perspective/people perspective rather than only a business point of view. You will get the feeling while you will read this book completely.In my own experience, I have seen some of the leadership team always selling their products to the customer rather than listening to their pain points or needs and this type of leadership miserably fails in their endeavors due to this attitudeAlso, you could see the difference between Design Thinking and Six sigma in this book and I have briefly explained the difference.Design Thinking could be implemented in every space, be it a product or service, small or big, you can use Design Thinking. The emphasis is on the focus of this concept on breaking the existing system to provide the customers with an excellent feeling about using the solutionIn this book, I am exploring the avenues where the innovations are implemented through Design Thinking. The approach followed in this book is that we will see the basics of the Design Thinking and its various stages and how it is implemented in various industriesTo make the reader understand the concept well, a few industrial applications are also given in this bookI hope the readers will benefit from reading this book and get firmed up the conviction of implementing the Design Thinking

Author: Pazhanikumar Ramaswamy Pillai
ISBN-10: 867720346X
ISBN-13: 9798677203466
Publisher: Independently Published
Language: English
Published: 08/20/2020
Pages: 98
Format: Paperback
Weight: 0.34lbs
Size: 9.00h x 6.00w x 0.23d