Innovating for Sustainability: Green Entrepreneurship in Personal Mobility by Berchicci, Luca

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Paperback) (ISBN-13: 9780415541459)

Vendor: Luca Berchicci
Product type: Books
Format: Paperback
$65.99
$65.99
$65.99
Subtotal: $65.99
Innovating for Sustainability: Green Entrepreneurship in Personal Mobility by Berchicci, Luca

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

$65.99
Innovating for Sustainability: Green Entrepreneurship in Personal Mobility by Berchicci, Luca

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

$65.99
Format: Paperback
Description
Description
x

This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.



Author: Luca Berchicci
ISBN-10: 041554145X
ISBN-13: 9780415541459
Publisher: Routledge
Language: English
Published: 05/15/2012
Pages: 256
Format: Paperback
Weight: 0.85lbs
Size: 9.10h x 6.10w x 0.60d
By Luca Berchicci
By Luca Berchicci
x

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

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