Innovation, Innovators and Business: Arab World Edition (Paperback) (ISBN-13: 9789811974076)

This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.

Author: Alexandrina Maria Pauceanu
ISBN-10: 9811974071
ISBN-13: 9789811974076
Publisher: Palgrave MacMillan
Language: English
Published: 12/15/2022
Pages: 210
Format: Paperback
Weight: 0.73lbs