Innovation, Market Archetypes and Outcome: An Integrated Framework by Sarkar, Soumodip

Innovation, Market Archetypes and Outcome: An Integrated Framework (Hardcover) (ISBN-13: 9783790819458)

Vendor: Soumodip Sarkar
Product type: Books
Format: Hardcover
$109.99
$109.99
$109.99
Subtotal: $109.99
Innovation, Market Archetypes and Outcome: An Integrated Framework by Sarkar, Soumodip

Innovation, Market Archetypes and Outcome: An Integrated Framework

$109.99
Innovation, Market Archetypes and Outcome: An Integrated Framework by Sarkar, Soumodip

Innovation, Market Archetypes and Outcome: An Integrated Framework

$109.99
Format: Hardcover
Description
Description
x

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.



Author: Soumodip Sarkar
ISBN-10: 379081945X
ISBN-13: 9783790819458
Publisher: Physica-Verlag
Language: English
Published: 05/03/2007
Pages: 202
Format: Hardcover
Weight: 0.97lbs
Size: 9.44h x 6.54w x 0.70d

Recently Viewed Products