Innovations and Implications of Persuasive Narrative by Schartel Dunn, Stephanie G.

Innovations and Implications of Persuasive Narrative (Hardcover) (ISBN-13: 9781433180873)

Vendor: Stephanie G. Schartel Dunn
Product type: Books
Format: Hardcover
$104.45
$104.45
$104.45
Subtotal: $104.45
Innovations and Implications of Persuasive Narrative by Schartel Dunn, Stephanie G.

Innovations and Implications of Persuasive Narrative

$104.45
Innovations and Implications of Persuasive Narrative by Schartel Dunn, Stephanie G.

Innovations and Implications of Persuasive Narrative

$104.45
Format: Hardcover
Description
Description
x
This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).

Author: Stephanie G. Schartel Dunn
ISBN-10: 1433180871
ISBN-13: 9781433180873
Publisher: Peter Lang Inc., International Academic Publi
Language: English
Published: 12/14/2020
Pages: 270
Format: Hardcover
Weight: 1.23lbs
Size: 9.00h x 6.00w x 0.69d
By Stephanie G. Schartel Dunn
By Stephanie G. Schartel Dunn
x

Stephanie G. Schartel Dunn (PhD, University of Oklahoma) is an assistant professor of marketing in the Plaster School of Business at Missouri Southern State University. Dr. Schartel Dunn's research examines mediated social influence and consumer behavior.

Gwendelyn S. Nisbett (PhD, University of Oklahoma) is an associate professor of strategic communication in the Mayborn School of Journalism at the University of North Texas. Dr. Nisbett's research examines the intersection of mediated social influence, political communication, and popular culture.

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