Innovations in Digital Branding and Content Marketing (Hardcover) (ISBN-13: 9781799844204)

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Author: Subhankar Das
ISBN-10: 179984420X
ISBN-13: 9781799844204
Publisher: Business Science Reference
Language: English
Published: 09/25/2020
Pages: 300
Format: Hardcover
Weight: 1.78lbs
Size: 10.00h x 7.00w x 0.81d