Innovations in Services Marketing and Management: Strategies for Emerging Economies by Goyal, Anita

Innovations in Services Marketing and Management: Strategies for Emerging Economies (Hardcover) (ISBN-13: 9781466646711)

Vendor: Anita Goyal
Product type: Books
Format: Hardcover
$185.00
$185.00
$185.00
Subtotal: $185.00
Innovations in Services Marketing and Management: Strategies for Emerging Economies by Goyal, Anita

Innovations in Services Marketing and Management: Strategies for Emerging Economies

$185.00
Innovations in Services Marketing and Management: Strategies for Emerging Economies by Goyal, Anita

Innovations in Services Marketing and Management: Strategies for Emerging Economies

$185.00
Format: Hardcover
Description
Description
x
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Author: Anita Goyal
ISBN-10: 1466646713
ISBN-13: 9781466646711
Publisher: Business Science Reference
Language: English
Published: 10/31/2013
Pages: 331
Format: Hardcover
Weight: 2.73lbs
Size: 11.00h x 8.50w x 0.94d

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