Innovations in the Designing and Marketing of Information Services (Hardcover) (ISBN-13: 9781799814825)

Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.

Author: John Jeyasekar Jesubright
ISBN-10: 1799814823
ISBN-13: 9781799814825
Publisher: Information Science Reference
Language: English
Published: 11/29/2019
Pages: 350
Format: Hardcover
Weight: 2.29lbs
Size: 11.00h x 8.50w x 0.75d