Instacart for CMOs (Paperback) (ISBN-13: 9780578859613)

With more than 500 major retailers like Albertsons, ALDI, Costco, and CVS now leveraging Instacart's fulfillment capabilities, retail brands are recognizing the huge potential of this channel to elevate their sales.

As online grocery shopping continues to be a preferred buying channel, the race is on to meet shoppers where they want to transact. But as a relatively new channel, there is not yet the same level well-documented best practices that we see in more established marketplaces like Amazon.

Instacart for CMOs offers the first and most comprehensive look into how other retail brands are operating and maximizing their Instacart sales channel. Dial in your marketing strategy on Instacart before your competitors wake up to the opportunity.

"Instacart for CMO's is a must read for anyone whose products are listed on Instacart. The book is full of clear, clean, well-written, and actionable advice. Kiri Masters is a true expert on retail marketplaces and knows exactly what it takes to win."

-- Jason "Retailgeek" Goldberg, chief commerce strategy officer, Publicis

In Instacart for CMOs, You'll learn:

• How Instacart has revolutionized online grocery delivery, and what this new state-of-play means for CPG brands.

• If investing in Instacart is the right move for your brand, and how Instacart should fit amongst your other digital channels.

• How Chief Marketing Officers and other executives within leading grocery brands and startups alike are leveraging Instacart as a marketing channel. The book includes exclusive interviews with retail industry executives, discussing their Instacart strategies and insights.

• Demand generation on Instacart: how to use advertising and promotional tools to achieve meaningful results. Get a practitioner's perspective on making Instacart advertising budget and strategy decisions based on data.

• The sticky challenge that most brands face around Instacart's position in their P&L.

• How retailers view Instacart, and how their relationship might affect your brand.

• How to get the most out of Instacart's platform, as well as a preview into what is likely coming in the near future.