Integrated Brand Marketing and Measuring Returns by Kitchen, P.

Integrated Brand Marketing and Measuring Returns (Hardcover) (ISBN-13: 9780230577343)

Vendor: P. Kitchen
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Integrated Brand Marketing and Measuring Returns by Kitchen, P.

Integrated Brand Marketing and Measuring Returns

$54.99
Integrated Brand Marketing and Measuring Returns by Kitchen, P.

Integrated Brand Marketing and Measuring Returns

$54.99
Format: Hardcover
Description
Description
x
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Author: P. Kitchen
ISBN-10: 0230577342
ISBN-13: 9780230577343
Publisher: Palgrave MacMillan
Language: English
Published: 07/07/2010
Pages: 181
Format: Hardcover
Weight: 0.75lbs
Size: 8.50h x 5.40w x 0.60d
By P. Kitchen
By P. Kitchen
x
PHILIP J. KITCHEN, PhD. Chair of Strategic Marketing at Hull University Business School, UK; Affiliated Professor, School of Business, University of Rennes; Editor of the Journal of Marketing Communications. He has published 12 books and over 100 papers in leading journals around the world. Listed as one of the 'The Top 50 Gurus who have influenced the Future of Marketing' in, Marketing Business, 2003. Fellow of CIM, RSA, HEA; and Member of the ALCS, Institute of Marketing Science, Institute of Directors (UK).

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