Integrated Communications in the Postmodern Era (Paperback) (ISBN-13: 9781349482047)

Ebru Uzuno?lu is Associate Professor at Izmir University of Economics in Turkey and works as the Head of the Public Relations and Advertising Department. She teaches courses on Marketing Communications, Campaign Design in IMC, IMC Projects, and Brand Management. Her research interests include integrated marketing communications, brand communications, and more recently interactive characteristics of new media. She has published research in many journals such as the Journal of Marketing Communications, International Journal of Human Sciences, and Public Relations Review. Prior to her academic career, Ebru worked for over a decade in several national and international companies as a marketing communication specialist and product manager.