Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach by Littlefield, Robert S.

Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach (Hardcover) (ISBN-13: 9781793618771)

Vendor: Robert S. Littlefield
Product type: Books
Format: Hardcover
$105.00
$105.00
$105.00
Subtotal: $105.00
Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach by Littlefield, Robert S.

Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

$105.00
Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach by Littlefield, Robert S.

Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

$105.00
Format: Hardcover
Description
Description
x

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.



Author: Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow
ISBN-10: 1793618771
ISBN-13: 9781793618771
Publisher: Lexington Books
Language: English
Published: 03/09/2021
Pages: 210
Format: Hardcover
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.50d
By Robert S. Littlefield
By Robert S. Littlefield
x

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida.

Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida.

Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

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