Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (Hardcover) (ISBN-13: 9781522576174)

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Author: Manuel Alonso Dos Santos
ISBN-10: 1522576177
ISBN-13: 9781522576174
Publisher: Business Science Reference
Language: English
Published: 01/25/2019
Pages: 280
Format: Hardcover
Weight: 1.82lbs
Size: 10.00h x 7.00w x 0.81d