Interactive Marketing: Revolution or Rhetoric? by Miles, Christopher

Interactive Marketing: Revolution or Rhetoric? (Paperback) (ISBN-13: 9781138008823)

Vendor: Christopher Miles
Product type: Books
Format: Paperback
$67.99
$67.99
$67.99
Subtotal: $67.99
Interactive Marketing: Revolution or Rhetoric? by Miles, Christopher

Interactive Marketing: Revolution or Rhetoric?

$67.99
Interactive Marketing: Revolution or Rhetoric? by Miles, Christopher

Interactive Marketing: Revolution or Rhetoric?

$67.99
Format: Paperback
Description
Description
x

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.



Author: Christopher Miles
ISBN-10: 1138008826
ISBN-13: 9781138008823
Publisher: Routledge
Language: English
Published: 07/03/2014
Pages: 256
Format: Paperback
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.60d
By Christopher Miles
By Christopher Miles
x

Chris Miles is an Assistant Professor in the Department of Public Relations & Advertising at Eastern Mediterranean University in the Turkish Republic of Northern Cyprus. He has published articles in Marketing Theory on the relationship between marketing communication and cybernetics, and the significance of the theory of schizogenesis for advertising, as well as publishing on systems approaches to narrative in Cybernetics and Human Knowing.

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