Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior (Hardcover) (ISBN-13: 9781613504505)

Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.

Author: Barry Thatcher
ISBN-10: 1613504500
ISBN-13: 9781613504505
Publisher: Igi Global Scientific Publishing
Language: English
Published: 12/31/2011
Pages: 418
Format: Hardcover
Weight: 2.75lbs
Size: 11.10h x 8.70w x 1.30d

Review Citation(s):
Reference and Research Bk News 04/01/2012 pg. 79