Intercultural Service Encounters: Cross-Cultural Interactions and Service Quality (Hardcover) (ISBN-13: 9783319919409)

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.