Internal Branding: A How-To Guide (Paperback) (ISBN-13: 9781507505069)

What is Internal Branding - a How-To Guide about? -Companies which have a strong internal brand are more profitable and successful -This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down -Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme -An Internal Branding program literally acts as the bridge between business strategy and implementation. Who are the authors? Nina MacLaverty Nina brings to bear a wealth of experience from a career spanning over 35 years at Sears Canada. She led numerous marketing initiatives at the executive level. She also served as a long time member of the Canadian Marketing Association's Branding and Strategic Planning Council. She is retired and lives in Toronto, Canada. Hugh Oddie Hugh has over a decade of experience in each of the investment banking, marketing, and consulting industries. He has worked with all sizes of enterprises, from multinationals down to sole owners. He continues to provide innovative consulting and coaching to a wide variety of organizations with an increasing focus on helping start-up companies.