Internal Marketing: Directions for Management by Lewis, Barbara

Internal Marketing: Directions for Management (Hardcover) (ISBN-13: 9780415213172)

Vendor: Barbara Lewis
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
Internal Marketing: Directions for Management by Lewis, Barbara

Internal Marketing: Directions for Management

$250.00
Internal Marketing: Directions for Management by Lewis, Barbara

Internal Marketing: Directions for Management

$250.00
Format: Hardcover
Description
Description
x
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

Author: Barbara Lewis
ISBN-10: 0415213177
ISBN-13: 9780415213172
Publisher: Routledge
Language: English
Published: 08/24/2000
Pages: 332
Format: Hardcover
Weight: 1.43lbs
Size: 9.52h x 6.54w x 1.19d
By Barbara Lewis
By Barbara Lewis
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Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.

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