International Business by Czinkota, Michael R.

International Business (Paperback) (ISBN-13: 9781108701440)

Vendor: Michael R. Czinkota
Product type: Books
Format: Paperback
$67.99
$67.99
$67.99
Subtotal: $67.99
International Business by Czinkota, Michael R.

International Business

$67.99
International Business by Czinkota, Michael R.

International Business

$67.99
Format: Paperback
Description
Description
x
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.

Author: Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta
ISBN-10: 1108701442
ISBN-13: 9781108701440
Publisher: Cambridge University Press
Language: English
Published: 09/16/2021
Pages: 588
Format: Paperback
Weight: 2.70lbs
Size: 9.60h x 7.80w x 1.10d
By Michael R. Czinkota
By Michael R. Czinkota
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Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business.

Marin Marinov is Professor of International Business and Management at the University of Gloucestershire.

Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies.

Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland.

Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

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