International Cultural Tourism (Paperback) (ISBN-13: 9780750663120)

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists.* Environmental performance, management and wider issues of social and cultural sustainability.Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research

Author: David Leslie, Marianna Sigala
ISBN-10: 075066312X
ISBN-13: 9780750663120
Publisher: Routledge
Language: English
Published: 07/01/2005
Pages: 264
Format: Paperback
Weight: 0.98lbs
Size: 9.14h x 6.66w x 0.57d