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International Entrepreneurship: Theoretical Foundations and Practices; Second Edition (Paperback) (ISBN-13: 9781349563708)
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Antonella Zucchella
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Books
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Description
xOver the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship proposes an integrated framework to enable firms to develop innovative responses to the uncertainties arising from international markets, and to capture the opportunities.
Author: Antonella Zucchella,Giovanna Magnani
ISBN-10: 1349563706
ISBN-13: 9781349563708
Publisher: Palgrave MacMillan
Language: English
Published: 02/28/2020
Pages: 200
Format: Paperback
Weight: 0.56lbs
Size: 8.50h x 5.50w x 0.46d
By Antonella Zucchella
xAntonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management.
Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy.
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