International Marketing in the Network Economy: A Knowledge-Based Approach by Kohlbacher, F.

International Marketing in the Network Economy: A Knowledge-Based Approach (Hardcover) (ISBN-13: 9780230515703)

Vendor: F. Kohlbacher
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
International Marketing in the Network Economy: A Knowledge-Based Approach by Kohlbacher, F.

International Marketing in the Network Economy: A Knowledge-Based Approach

$54.99
International Marketing in the Network Economy: A Knowledge-Based Approach by Kohlbacher, F.

International Marketing in the Network Economy: A Knowledge-Based Approach

$54.99
Format: Hardcover
Description
Description
x
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Author: F. Kohlbacher
ISBN-10: 0230515703
ISBN-13: 9780230515703
Publisher: Palgrave MacMillan
Language: English
Published: 10/23/2007
Pages: 254
Format: Hardcover
Weight: 1.03lbs
Size: 8.71h x 5.82w x 0.88d
By F. Kohlbacher
By F. Kohlbacher
x
FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.

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