International Marketing in the Network Economy: A Knowledge-Based Approach by Kohlbacher, F.

International Marketing in the Network Economy: A Knowledge-Based Approach (Paperback) (ISBN-13: 9781349354085)

Vendor: F. Kohlbacher
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
International Marketing in the Network Economy: A Knowledge-Based Approach by Kohlbacher, F.

International Marketing in the Network Economy: A Knowledge-Based Approach

$54.99
International Marketing in the Network Economy: A Knowledge-Based Approach by Kohlbacher, F.

International Marketing in the Network Economy: A Knowledge-Based Approach

$54.99
Format: Paperback
Description
Description
x
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Author: F. Kohlbacher
ISBN-10: 1349354082
ISBN-13: 9781349354085
Publisher: Palgrave MacMillan
Language: English
Published: 10/23/2007
Pages: 254
Format: Paperback
Weight: 0.71lbs
Size: 8.50h x 5.50w x 0.58d
By F. Kohlbacher
By F. Kohlbacher
x
FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.

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