International Marketing by Groves, Len

International Marketing (Paperback) (ISBN-13: 9780631193555)

Vendor: Len Groves
Product type: Books
Format: Paperback
$62.95
$62.95
$62.95
Subtotal: $62.95
International Marketing by Groves, Len

International Marketing

$62.95
International Marketing by Groves, Len

International Marketing

$62.95
Format: Paperback
Description
Description
x
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

Author: Len Groves
ISBN-10: 0631193553
ISBN-13: 9780631193555
Publisher: Wiley-Blackwell
Language: English
Published: 09/20/1994
Pages: 156
Format: Paperback
Weight: 0.48lbs
Size: 9.00h x 6.00w x 0.33d
By Len Groves
By Len Groves
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Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.

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