International Marketing: 12 Steps to Winning Globally by Corder, Lloyd

International Marketing: 12 Steps to Winning Globally (Paperback) (ISBN-13: 9781535562829)

Vendor: Lloyd Corder
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
International Marketing: 12 Steps to Winning Globally by Corder, Lloyd

International Marketing: 12 Steps to Winning Globally

$19.95
International Marketing: 12 Steps to Winning Globally by Corder, Lloyd

International Marketing: 12 Steps to Winning Globally

$19.95
Format: Paperback
Description
Description
x
International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.

Author: Lloyd Corder
ISBN-10: 153556282X
ISBN-13: 9781535562829
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/27/2016
Pages: 302
Format: Paperback
Weight: 1.33lbs
Size: 10.00h x 7.99w x 0.63d
By Lloyd Corder
By Lloyd Corder
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Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.

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