International Marketing by Joshi, Rakesh Mohan

International Marketing (Paperback) (ISBN-13: 9780198077022)

Vendor: Rakesh Mohan Joshi
Product type: Books
Format: Paperback
$35.00
$35.00
$35.00
Subtotal: $35.00
International Marketing by Joshi, Rakesh Mohan

International Marketing

$35.00
International Marketing by Joshi, Rakesh Mohan

International Marketing

$35.00
Format: Paperback
Description
Description
x
International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.

Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

Author: Rakesh Mohan Joshi
ISBN-10: 0198077025
ISBN-13: 9780198077022
Publisher: Oxford University Press, USA
Language: English
Published: 12/02/2014
Pages: 816
Format: Paperback
Weight: 2.29lbs
Size: 9.40h x 7.20w x 1.40d
By Rakesh Mohan Joshi
By Rakesh Mohan Joshi
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Dr. Rakesh Mohan Joshi, RMJ: Indian Institute of Foreign Trade, New Delhi

Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009).

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