International Marketing Research: Opportunities and Challenges in the 21st Century (Hardcover) (ISBN-13: 9780762313693)

Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

Author: Alex Rialp
ISBN-10: 0762313692
ISBN-13: 9780762313693
Publisher: Jai Press Inc.
Language: English
Published: 11/27/2006
Pages: 424
Format: Hardcover
Weight: 1.69lbs
Size: 9.24h x 6.46w x 1.44d