International Pharmaceutical Marketing. (Hardcover) (ISBN-13: 9780899300092)

International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.

Author: Suresh B. Pradhan
ISBN-10: 089930009X
ISBN-13: 9780899300092
Publisher: Praeger
Language: English
Published: 08/26/1983
Pages: 310
Format: Hardcover
Weight: 1.35lbs
Size: 9.21h x 6.14w x 0.75d