International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat by Sinning, Carolina

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat (Paperback) (ISBN-13: 9783658380496)

Vendor: Carolina Sinning
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat by Sinning, Carolina

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat

$109.99
International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat by Sinning, Carolina

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat

$109.99
Format: Paperback
Description
Description
x

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.



Author: Carolina Sinning
ISBN-10: 3658380497
ISBN-13: 9783658380496
Publisher: Springer Gabler
Language: English
Published: 07/02/2022
Pages: 226
Format: Paperback
Weight: 0.72lbs
Size: 8.27h x 5.83w x 0.56d
By Carolina Sinning
By Carolina Sinning
x

Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree.

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