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Virtual business is here to stay. But it has a dark side. This book explains how the internet expansion of US companies has been like that of traditional empire building. Arguing from detailed analysis of the origins of the internet, the key product features of internet companies and the economic nature of war, the author shows how its rise has been a mixed blessing. He then argues that we can change our own behavior to make the internet economy better for our own individual and collective future.
When businesses distort and restrain markets, government policy is not enough to fight back. If the problems come from individual behavior, so should the solutions. Ennis shows that individual users of the internet all have a role to play in determining the future nature of our digital economies. Building on his provocative diagnosis, he suggests 15 ways we can take back control and, in so doing, transform the internet into a fairer and healthier place that can deliver freedom of choice.
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