Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media (Hardcover) (ISBN-13: 9781466645783)

Vendor: Mei Wu
Product type: Books
Format: Hardcover
$175.00
$175.00
$175.00
Subtotal: $175.00
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

$175.00
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

$175.00
Format: Hardcover
Description
Description
x
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Author: Mei Wu,Peter Jakubowicz,Chengyu Cao
ISBN-10: 1466645784
ISBN-13: 9781466645783
Publisher: Business Science Reference
Language: English
Published: 09/30/2013
Pages: 326
Format: Hardcover
Weight: 2.30lbs
Size: 11.00h x 8.50w x 0.75d

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