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Introduction to Digital Economics: Foundations, Business Models and Case Studies (Hardcover) (ISBN-13: 9783030782368)
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Harald ﾘVerby
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Books
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Description
xInnovations and developments in technology have laid the foundations for an economy based on digital goods and services--the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today's business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
Author: Harald ﾘVerby, Jan Arild Audestad
ISBN-10: 3030782360
ISBN-13: 9783030782368
Publisher: Springer
Language: English
Published: 08/13/2021
Pages: 353
Format: Hardcover
Weight: 1.53lbs
Size: 9.21h x 6.14w x 0.88d
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
Author: Harald ﾘVerby, Jan Arild Audestad
ISBN-10: 3030782360
ISBN-13: 9783030782368
Publisher: Springer
Language: English
Published: 08/13/2021
Pages: 353
Format: Hardcover
Weight: 1.53lbs
Size: 9.21h x 6.14w x 0.88d
By Harald ﾘVerby
xHarald ﾘverby is a Professor at the Norwegian University of Science and Technology (NTNU). He has degrees in Computer Science, Economics, and Information and Communication Technology. Prof. ﾘverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking.
Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.
Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.
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