Introduction to e-Business (Paperback) (ISBN-13: 9780750667319)

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Author: Colin Combe
ISBN-10: 0750667311
ISBN-13: 9780750667319
Publisher: Routledge
Language: English
Published: 04/01/2006
Pages: 446
Format: Paperback
Weight: 1.89lbs
Size: 9.68h x 7.44w x 0.93d