Introduction to e-Business (Hardcover) (ISBN-13: 9781138172517)

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Author: Colin Combe
ISBN-10: 1138172510
ISBN-13: 9781138172517
Publisher: Routledge
Language: English
Published: 08/01/2016
Pages: 448
Format: Hardcover
Weight: 2.49lbs
Size: 10.00h x 8.00w x 1.00d