Introduction to Event Management (Paperback) (ISBN-13: 9798888833919)

Events offer a unique form of tourist attraction, ranging in scale from small community festivals to international trade fairs, and on to the largest of global sporting events, such as the Olympic Games and the FIFA Football World Cup. One of the key differences between events and traditional attractions is the period of time over which they impact the host community or region. This book covers an introduction to event management.