Introduction to Global Business: Understanding the International Environment & Global Business (Paperback) (ISBN-13: 9780357717011)

Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European Union or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment -- culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application. MindTap digital resources help you apply principles to personal and professional situations.

Author: Julian Gaspar, James Kolari, Katherine T. Smith
ISBN-10: 0357717015
ISBN-13: 9780357717011
Publisher: Cengage Learning
Language: English
Published: 03/28/2022
Pages: 424
Format: Paperback
Weight: 2.24lbs